IMPRINT — Aesthetic Intelligence for Design Studios

You've Lived This

The moments before IMPRINT.

Every designer has been here. The silence. The shrug. The moment you realise you're solving the wrong problem. You've lived the first three. IMPRINT is the fourth.

Style: Timeless Classic · Rejected

She said she loved it. Three weeks later, she still wasn't sure.

Your best concept. Her best shrug. The "it's not quite me" with no explanation to follow. No way to know which part missed.

Style: Contemporary Classic · Rejected

An hour of Pinterest. A brief full of contradictions.

An hour of Pinterest screenshots. Words that contradict each other. You leave with a notebook full of clues that don't add up.

Style: Industrial · Rejected

You gave her exactly what she asked for. It wasn't what she wanted.

The brief was followed precisely. The instinct was never captured. There was no way to know the difference until the proposal landed wrong.

Style: Quiet Luxury · Aligned

You already knew what she wanted. She just hadn't said it yet.

The meeting where everything clicked. Before it started. The brief that wrote itself. The client who felt understood before you showed her anything.

The Science

IMPRINT is a swipe-based discovery session you send before the brief.

The brief writes itself.

Your clients know exactly what they want. They just can't tell you. And the longer they try, the further you drift. IMPRINT captures taste before language gets in the way. Branded to your studio. Ready before the first call.

7min

Or less

Instinct first

Before words

No explaining

It shows

Taste, decoded

Precisely

Why It Works

Their thumbs know what their words can't say.

Language lies. Instinct doesn't. Ten seconds of swiping tells you more than an hour of conversation.

Swipe. Don't Speak.

Seven minutes of swiping replaces two hours of "I like this but also that." Their thumbs choose faster than their doubts can interrupt.

Reveal. Don't Guess.

The session ends. The report begins. Dominant styles, colour instincts, what they rejected — mapped and scored before you've opened a sketchbook.

Align. Before You Meet.

Walk in holding their aesthetic DNA. You're not exploring. You're confirming.

One Session

A complete picture of how
your client sees the world.

Seven minutes of instinctive choices. No words required. What arrives in your studio dashboard changes everything.

7min

Average session length.
No brief. No back-and-forth.

90%

Average confidence score
across all sessions.

Zero

Misunderstandings when
you start with the data.

Client swipes on their phone. The brief writes itself in your studio.

What one session produces

Studio Noir London — Client Report

Mrs Charlotte Peters

Session completed 20.03.2026

Primary Aesthetic

Quiet Luxury / Organic Modern

Decisiveness

Consistency

Style Influences

Warm TonesNatural TextureSoft Light StoneOrganic FormRestraint

Rejection Analysis

What this client will never respond to.

Maximalist

8/9

Industrial

6/7

Dark / Moody

5/6

High Contrast

4/6

IMPRINT Analysis

"The analysis identifies a sophisticated blend of Minimalist and Scandinavian, nuanced by subtle Japandi and Timeless Classic undertones. Selections are remarkably instinctive, suggesting a deeply refined and unwavering aesthetic intuition."

↓ PDF Report — ready to download

Partner Comparison

When two people share a space
but not a taste, IMPRINT finds
the answer before the argument starts.

Paul Rose

Scandinavian Contemporary Modern Industrial

Confident · 83%

Drawn to clean lines, cool tones, architectural precision.

Shared

Natural Materials Restraint Quality

Synthesis

"Refined materiality with architectural clarity and considered warmth."

Mrs Michelle Rose

Contemporary Modern Bohemian

Confident · 88%

Gravitates toward warmth, texture, organic softness.

Stop guessing what your clients mean.

Start knowing.

Start Free Trial

The Capabilities

What you walk in with.

A discovery session so good, clients look forward to it.

IMPRINT sends each client a personalised link — branded with your studio, addressed to them by name, filtered to their specific room type. No login. No friction. Seven minutes. Done.

The intelligence your client can't give you — written, branded, and waiting.

Your client's aesthetic identity, mapped the moment the session ends. Primary style, colour instincts, what they rejected, and a written narrative — all in a branded PDF with their name on the cover. Precise enough to stop the conversation. Ready before the meeting starts.

The images they discarded tell you more than the ones they chose.

Every instinctive no is a signal. IMPRINT maps what this client will never respond to — the tones, the styles, the aesthetics that will cost you a revision and a relationship if you get them wrong. Knowing what to avoid is half the brief.

They share a home. They don't share a taste.

Run both partners through discovery separately. IMPRINT shows where their instincts align, where they pull in opposite directions, and the design language that holds both. Walk into that meeting already holding the answer.

Built for Your Studio

Every detail considered.

For how design studios actually work.

◈

Fully Branded

Your logo, your studio name, your accent colour. Every client sees your brand. IMPRINT stays invisible.

◎

Your Image Library

Upload your own curated images, tagged by room type and style. No generic stock. Your aesthetic vocabulary, your rules.

◷

Life happens. The session waits.

Clients can pause and return without losing progress. The discovery stays live until they're ready to finish.

◉

Room-Specific Briefs

Generate a bespoke link for a kitchen, a master suite, a study. Scoped discovery for every phase of the project.

◈

Analytics Dashboard

Track which styles dominate, which images perform, and how taste trends across your entire client base. All in one place.

◎

Shareable Reports

Send the report link to a collaborator, contractor, or supplier. No login required. Your client's full aesthetic context, in their hands before the meeting starts.

Three Ways to Use IMPRINT

Use it where the friction lives.

Every touchpoint where clients hesitate, IMPRINT removes the guesswork.

On Your Website

Qualified leads only.

They arrive already aligned. No more tyre-kickers who "just want to see some ideas." By the time they book a call, you understand their instincts. The consultation starts in depth, not on the surface.

Before the Meeting

Walk in knowing.

You received their aesthetic DNA yesterday. Today, you're refining what you already understand. The conversation starts in depth, not at the surface.

In the Room

Watch them relax.

When you finally show what they mean — before they could say it — something shifts. They feel understood. The trust forms instantly. The project becomes yours to lose.

Simple Pricing

Start free. Cancel anytime.
Or don't, and change how you win.

7 days free. Full access. No feature gates. No watermarks.

Essential

Everything you need to read your client before you meet them.

Unlimited discovery sessions. Your image library. Your brand on every touchpoint. Analytics included.

£30

per month

Unlimited custom swipe decks
Unlimited client discoveries
Custom logo and brand colour
In-app analytics dashboard
Single seat

Start Free Trial

Studio

The same intelligence, two months on us.

More insights. Lower cost.

£300

per year — saving £60

Everything in Essential
Two months free vs. monthly
Priority support

Start Free Trial

Enterprise

For firms who want to own the conversation.

Bespoke branding, team seats, studio-wide analytics, and custom integrations. Let's build it together.

Let's talk

Everything in Studio
Bespoke branding and messaging
Multiple team seats
Studio-wide analytics
Custom integrations

Request Access

7-day free trial · Full access from day one

Frequently Asked

Your questions, answered.

What exactly do I get?

Your own branded swipe deck. You upload your curated interiors, set the style categories, control what they see. They engage for minutes. You receive their aesthetic DNA — dominant styles, colour instincts, contradictions they couldn't articulate. The brief writes itself.

What if my clients won't use it?

They will. Swiping is easier than forms, faster than moodboards, more honest than interviews. If they won't swipe for ten minutes, they won't commit for six months. You've just saved yourself three proposals and a ghost.

What if my competitor is already using this?

They might be. The designers who adopt early build client data and workflow habits that compound. The gap between knowing and guessing widens every month. The question is whether you're ahead of the shift or behind it.

What if I cancel?

You keep everything you've created. You just lose the tool that made it easy. Most designers stay. The ones who started early now have data their competitors can't see coming.

How quickly can I get started?

Your studio is set up within the hour. Upload your image library, add your branding, generate a client link. Send your first deck this afternoon. Use it in tomorrow's meeting. The 7-day trial is full access — no feature gates, no watermarks.

Why isn't everyone using this?

They will be. The question is whether you're one of the studios who got there first — or one who watched it happen.

"I'll know when I see it"

The moments before IMPRINT.

She said she loved it. Three weeks later, she still wasn't sure.

An hour of Pinterest. A brief full of contradictions.

You gave her exactly what she asked for. It wasn't what she wanted.

You already knew what she wanted. She just hadn't said it yet.

IMPRINT is a swipe-based discovery session you send before the brief.